A physical event (often very effective in terms of conversion, but much more expensive).(The possibility to attract more people if you promote well.) A live event in a webinar or podcast version.In short, you can create an event on LinkedIn, but it doesn’t have to be done on the network. If it’s a digital event, you can use LinkedIn Live, but you don’t have to! We’ll talk about that a little bit below □. On LinkedIn, you can create your event in a few clicks and promote it on the network. □ What is it about LinkedIn Events that makes them stand out?ĭigital events are organized in much the same way as a physical event, with a before, during and after, each of which requires organization. So, there is no better way than to promote a Btob event than on the best lead generation platform in the world. We have tasted the joys of online trainings, podcasts and webinars: 2022 has broken the codes of meetings, the virtual become practical, ecological, economical and fashionable. It is important to know that the lockdown/s has clearly changed the game, and for good. With its large user base of professionnals and businesses, LinkedIn events have become a powerful tool for B2B marketing and lead generation, enabling users to connect with potential customers, partners and collaborators in a professional and engaging setting. It also provides opportunities to measure and analyze event success, track attendee engagement and gain insights for future events. The platform offers several featues to help users create and manage events, such as customizable banners and registration forms as well as the option to go live with LinkedIn Live. With the increasing popularity of virtual events due to the pandemic □, LinkedIn events have become an effective way for businesses and professionals to connect, network and promote their brand to a wider audience. If you didn’t know, well, LinkedIn events are a feature on the LinkedIn platform that allows users to create and promote professional events, both online and offline, to a targeted audience. (If you wanted to know how to grow your sales on LinkedIn, check out this article instead) □ What are LinkedIn Events? □ What to do after the event? How to measure, convert and repeat.□ How to properly manage your LinkedIn event while it’s happening.□ Promote the professional event on the network.✨ Create your LinkedIn event (digital or real).In this article we will see how to create a successful event in 4 steps: Being active on the network not only allows you to find partners and customers, but also to promote your brand, your products and your events. LinkedIn events are becoming more and more effective as LinkedIn has become the place to be for b2b networking.
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